Puro & Bio
Whenever I’m travelling to the region of Emilia Romagna in Italy, there's at least one place I always go back to, and that's Cervia, a lovely place at the Adriatic coast. Cervia has been a part of my love for the country from the very beginning and has opened its heart to me as I was part of the family. That actually, is one of the main reasons why people travel to Italy, to somehow live the idea we have of la mama Italia and her generous family. I couldn't agree more, I live it every time over and over again. Anyway, what makes Cervia so interesting is that they are living from two cultures at the same time; you have the fishers from one hand, obviously, and then the salt mines, sale dolce the Cervia, from the other, of which some actually date from the Etruscan era. Did you ever wonder where the word salary, or salarium in Latin, came from? From the word salt, sal in Latin! Interesting, isn't it? I'll get deeper into it in a future episode about Cervia and its gastronomic heritage, but this one is more specifically about one of those amazing places in particular. And even though it has just opened its doors, this ice cream bar or gelateria created a strong and young identity in accordance to the genuine Italian spirit.
Puro & Bio, pure and organic in English, is runned by Fede and Michi in Cervia, both enthusiastic and devoted young gelatai, Italian for ice cream makers, who believe in bringing authentic artisan ice cream with respect for their culture as well as for nature and environment. Puro & Bio is a franchised company, a consortium, which forms and supports the entrepreneurs in building up and managing an independent shop.